Hemp Infused Beverages Are Denting Alcohol Sales

10Hemp Infused Beverages Are Denting Alcohol Sales but only by a fractional margin. But as more people try these hemp-infused beverages there may be a change in our collective drinking habits.

 

In the United States, alcohol is legal in all 50 states, but only a limited number of states allow the production and sale of hemp-based products. Hemp is a plant that contains significant amounts of cannabidiol (CBD), a non-psychoactive chemical compound that has been shown to have positive health benefits. The legal status of hemp-based products varies from state to state. Please check with your local business licensing authority for additional information.

There are many potential applications for CBD in beverages that are not just food and beverages, but also other products including cosmetics and personal care items.

The Rise of Hemp Infused Beverages

The Hemp-infused Beverages market is expected to grow at a CAGR of 12.5% during the forecast period. The demand for these beverages is expected to be driven by increasing number of senior executives, entrepreneurs and professionals who are looking for hemp products which are rich in nutrients and bioactive, mild on the body and widely used in home remedies.

In an effort to increase sales, companies have started making all kinds of drinks infused with hemp, such as:  Hemp Milk,  Hemp Water,  Hemp Infused Coffee & Tea etc. These products have gained popularity because they are high in fiber and contain nutrients that are not found in regular milk or water. Not only can they satisfy thirst and hydrate the body but also provide various benefits like boosting the immune system or enhancing cognitive function.

The consumption of hemp-infused beverages has increased by 65% over last three years in the US alone. This is because it is increasingly seen as a healthier alternative to alcohol due to its anti-inflammatory properties and dietary fiber content which contain essential vitamins and minerals (i.e., vitamins A&C). Additionally, there is evidence that shows that drinking these beverages can boost concentration levels for up to 24 hours after ingestion which is helpful when working long hours on projects/tasks or such activities as yoga or meditation practices..

However, there are some concerns about hemp beverages as well like:  some people may react negatively due to its psychoactive nature;  health concerns relating to excess quantities of THC (tetrahydrocannabinol), a compound found in cannabis; however this effect can be mitigated with proper usage; etc.. The amount of CBD (cannabidiol) present in hemp-infused beverages vary from brand to brand; hence one’s reaction may vary with each drink.

How They Impact Alcohol Sales

People love to relax. That’s why they drink. But lately, people are buying more and more alcohol to take the edge off, but it’s not in a bottle or glass, it’s in a beverage. And the beverages they choose are very different from what they drank years ago.

For example, last month many of America‘s most popular Budweiser products were all infused with cannabis-infused alcohol: Bud Light, Pabst Blue Ribbon, and Budweiser Golden Road were infused with THC; Coors Light was infused with CBD; and Corona was infused with CBD & THC. The campaigns for these products have been huge successes for their companies as consumers have jumped on board by buying more than half of them at least once per month.

Increased Interest in Hemp Infused Beverages Could Lead to More Consumer Options

We’ve already seen the rise of artisanal craft beer, and this trend is expected to continue as more people become aware of the benefits of hemp-infused beverages.

Hemp-infused beverages have been around for a while, but there has been little mainstream exposure. Now, many are starting to notice them because there is greater interest in these products by consumers. They want to know more about them, specifically as they lose interest in traditional beer, and are open to trying a new beverage.

Hemp-infused beverages are made by infusing plant-based or raw ingredients with hemp extract. The resulting products range from smoothies and teas to gummies and desserts. Most of these products are similar in appearance to their non-hemp versions because they all use similar base ingredients like soy and coconut milk but add extracts derived from the hemp plant (including CBD).

Conclusion

The first wave of alcohol-infused beverages began to hit the market a few years ago, and as mainstream awareness of cannabis continues to grow, it’s no surprise that sales of these products are about to boom.

But for the first time, there is a product that is infused with cannabis rather than alcohol. The beverage is made by Soho Beverage in California, which sells this product under the name “Hemp Infused Vodka”. The company makes two versions: one brewed with marijuana and another containing only vodka. The team behind the product says they are still in their infancy, but they are seeing a steady increase in sales and will likely continue to see growth in the future.

The idea behind these products was originally developed by an employee at Soho Beverage who was frustrated by his inability to take any cannabis-infused drinks. After experimenting with various methods, he came up with a simple recipe for his own concoction that was easy enough for anyone to make at home. While other alcohol-infused beverages have already been sold by major distributors and retailers like Bodega Bay Beverages, Hearst and Teavivre and have been available for quite some time now (e.g., “Sodapop”), cannabis-infused beverages are still relatively new.

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